Chapters

From Thinking, Fast and Slow — ← Back to chapter overviewShareYou navigate the world by noticing what breaks a pattern. Norms fade into the background; surprises demand explanation.…

From Thinking, Fast and Slow — ← Back to chapter overviewShareSome thoughts feel smooth. They arrive quickly, are easy to process, and create a pleasant sense of certainty.…

From Thinking, Fast and Slow — ← Back to chapter overviewShareThe fast system is an associative machine. It links ideas by similarity, cause, and mood, producing quick interpretations…

From Thinking, Fast and Slow — ← Back to chapter overviewShareThe slow system likes to think it is in charge. In reality, it often rubber-stamps what the fast…

From Thinking, Fast and Slow — ← Back to chapter overviewShareAttention is limited, and you can feel the limit. Effortful thinking has a cost: it slows you down,…

From Thinking, Fast and Slow — ← Back to chapter overviewShareTwo characters run your thinking. One produces quick answers: impressions, feelings, and impulses that appear without effort. The…

From How to Win Friends and Influence People — ← Back to chapter overviewShareIf you want people to act, don’t make it feel like obedience. Make it feel…

From How to Win Friends and Influence People — ← Back to chapter overviewShareIf you make a problem feel like a mountain, people avoid it. They protect themselves…

From How to Win Friends and Influence People — ← Back to chapter overviewShareWhen you label someone negatively, you freeze them. “Careless,” “lazy,” “difficult”—those words don’t correct behavior;…

From How to Win Friends and Influence People — ← Back to chapter overviewSharePeople move toward the image you reflect back to them. Treat someone as a failure,…

From How to Win Friends and Influence People — ← Back to chapter overviewShareFew things sting like public embarrassment. When you damage someone’s dignity, you may get compliance,…

From How to Win Friends and Influence People — ← Back to chapter overviewSharePeople want autonomy. Even when they agree with your plan, they resist being commanded, because…