Chapters

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareAn index turns influence into a tool you can retrieve under pressure. When you’re…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareNotes are where the argument slows down and shows its joints: extra findings, details,…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareReferences are the spine beneath the stories: experiments, papers, and data that anchor the…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareThe moment after agreement is not the end. It is the start of what…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareInfluence tools are amplifiers. They don’t create value; they magnify what is already there.…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareUnity isn’t only an idea. It is often built through shared action. When people…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareInfluence strengthens when people stop feeling like separate units and start feeling like members…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareOnce attention is prepared, the message still needs a route into action. I’ve seen…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewSharePre-suasion works through simple mechanics: attention narrows, associations activate, and the mind uses what’s…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareWhere a request is made can matter as much as what is requested. Places…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareBefore we ‘think’ in a deliberate way, we link. The mind connects the present…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareGetting attention is one problem. Keeping it is another. Magnetizers are features that make…