Chapters

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareSome stimuli seize attention almost automatically. They don’t persuade by themselves; they open the…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareWhen people explain why something happened, they usually point to what was most prominent…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareAttention is not a spotlight that reveals importance. It often creates importance. When something…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewShareSome moments are unusually ‘soft’—the mind is searching, uncertain, or freshly oriented, and a…

From Pre-Suasion: A Revolutionary Way to Influence and Persuade — ← Back to chapter overviewSharePersuasion doesn’t begin when you speak. It begins in the instant before you speak,…

From Homo Deus: A Brief History of Tomorrow — ← Back to chapter overviewShareAn index looks humble, but it reveals the book’s real terrain. It lists the recurring…

From Homo Deus: A Brief History of Tomorrow — ← Back to chapter overviewShareThe illustrations in this book are not decoration; they are part of the argument. Images…

From Homo Deus: A Brief History of Tomorrow — ← Back to chapter overviewShareAcknowledgements remind you that “a single author” is usually a convenient fiction. Behind the voice…

From Homo Deus: A Brief History of Tomorrow — ← Back to chapter overviewShareThe notes section is a second, quieter book running beneath the first: a trail of…

From Homo Deus: A Brief History of Tomorrow — ← Back to chapter overviewShareA new creed grows from a blunt claim: organisms are algorithms, and life is information…

From Homo Deus: A Brief History of Tomorrow — ← Back to chapter overviewShareHumanism treats consciousness as precious: feelings give meaning, and inner experience makes life worth living.…

From Homo Deus: A Brief History of Tomorrow — ← Back to chapter overviewShareFor centuries, economic value was tied to human labor and human minds. Even powerful elites…