By Simon Sinek
People don’t buy what you do — they buy why you do it.
Part 1 / 2
Slide 2 (268 chars)
Every person and company knows what they do.
Some know how they do it.
But very few know why — their deeper purpose, cause, or belief.
Those who lead with why inspire.
Those who lead with what manipulate.
Slide 3 (263 chars)
The “Golden Circle” explains it:
WHY → HOW → WHAT.
Most communicate from the outside in — focusing on results and features.
Inspiration flows the opposite way — from belief to behavior.
Slide 4 (255 chars)
When you start with why, you speak to the emotional brain — the part that drives decisions.
People act when they feel purpose, not when they hear logic.
Clarity of why builds trust.
Slide 5 (268 chars)
Great leaders don’t invent motivation — they reveal belief.
Martin Luther King Jr. didn’t say, “I have a plan.”
He said, “I have a dream.”
The difference is emotional — people follow conviction, not instructions.
Slide 6 (263 chars)
Companies that lead with why stand for something beyond profit.
Apple doesn’t sell gadgets — it challenges convention.
People buy what aligns with their identity,
not what fills a need.
Slide 7 (261 chars)
Manipulation — discounts, fear, hype — works short term.
Inspiration — purpose, belonging, trust — lasts.
The goal isn’t to sell to everyone,
but to attract those who believe what you believe.
Slide 8 (266 chars)
The “Law of Diffusion of Innovation”:
Innovators and early adopters buy why.
The masses follow when they trust.
You don’t need everyone — just the right few who care deeply.
Slide 9 (258 chars)
Clarity of why gives direction when success fades or challenges rise.
When your purpose is strong, setbacks refine you instead of breaking you.
Mission beats momentum.
Slide 10
Part 2 reveals how to discover your why, communicate it clearly, and lead from belief — not pressure.
📗 Start with Why: How Great Leaders Inspire Everyone to Take Action
By Simon Sinek
People don’t buy what you do — they buy why you do it.
Part 2 / 2
Slide 2 (265 chars)
Finding your why means looking backward.
Purpose leaves clues in moments of meaning — when you felt most alive, helpful, or proud.
Patterns reveal the belief that already guides you.
Slide 3 (263 chars)
Authenticity isn’t saying the right thing — it’s living it.
When your words and actions align, trust forms naturally.
Consistency turns why from message into movement.
Slide 4 (266 chars)
Leadership is not authority — it’s service.
You lead by showing people what you believe and giving them space to believe too.
Leaders eat last because they serve first.
Slide 5 (244 chars)
Inspiration spreads from the inside out.
If you lead a team, clarity starts with you.
When your people understand why they work,
they bring heart, not just labor.
Slide 6 (267 chars)
Trust is built through safety.
When people feel safe, creativity blooms.
When they feel fear, innovation dies.
Culture isn’t perks — it’s shared belief in something worth protecting.
Slide 7 (264 chars)
The best organizations are cause-driven.
Their why outlives products and leaders.
It becomes identity — a story people want to belong to.
That’s how loyalty is born.
Slide 8 (259 chars)
Purpose-driven people don’t need constant motivation.
Their fuel comes from belief, not reward.
When work connects to meaning, energy sustains itself — through passion, not pressure.
Slide 9 (268 chars)
Sinek reminds us:
The goal is not to be the loudest or the biggest.
It’s to be the clearest.
When you know your why,
you attract those meant to walk your path —
and inspire the rest by example.
Slide 10
Start with why.
Lead with belief.
Inspire with clarity.
Everything else will follow.
Leave a Reply