Getting attention is one problem. Keeping it is another.
Magnetizers are features that make attention stick: unanswered questions, incomplete patterns, tension that promises resolution, and experiences that invite participation. They exploit a simple discomfort—the mind dislikes loose ends.
That’s why a well-placed question can be more persuasive than an argument. Questions pull people into generating their own answers, and self-generated reasons feel truer than borrowed ones. They also make the listener an active partner.
Magnetizers create momentum. Once someone is mentally engaged, they continue along the path they’ve started, just to finish it. Your job is to ensure the path they’re finishing leads through your key idea, not away from it.