CHAPTER 21 — When Nothing Else Works, Try This

When logic, requests, and reminders fail, you may be dealing with apathy. A person may not be resisting you; they may simply not care.

One lever that often wakes people up is challenge. Not insult, not pressure—challenge. It taps into pride and the desire to prove oneself.

Set a clear standard. Make the goal visible. Invite the person to meet it, and let them feel ownership over the attempt. People who won’t respond to pleading may respond to a test of skill.

Competition can energize, but keep it clean: fair rules, real recognition, no humiliation. The point is effort, not ego warfare.

Sometimes the most effective sentence is a respectful dare: “Let’s see if we can do this.” It reframes the task as something worth rising to. When effort has gone sleepy, challenge can wake it.