INDEX — Pre-Suasion: A Revolutionary Way to Influence and Persuade

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An index turns influence into a tool you can retrieve under pressure.

When you’re about to make a request, you don’t need inspiration—you need the right lever: attention cues, association tactics, unity builders, ethical tests, and post-agreement steps that prevent regret. The index lets you jump straight to the move.

It also exposes structure. Seeing terms repeat across chapters makes clear that pre-suasion is a system: focus shapes meaning, meaning shapes choice, and the environment shapes focus.

That matters now, because modern life is an attention contest. Whoever sets the first focal point often gets the final decision. The index is a reminder that you can design that focal point deliberately—or let someone else design it for you.

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Pre-Suasion: A Revolutionary Way to Influence and Persuade
As an Amazon Associate I earn from qualifying purchases.