CHAPTER 28 — Bad Events

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Bad events carry extra weight. A loss is not simply a negative gain; it has a sharper psychological impact and attracts more attention.

This asymmetry shapes policy and personal choice. People work harder to avoid losses than to achieve gains, and they negotiate as if concessions were injuries.

The fast system reacts to potential loss with urgency—sometimes with anger. It makes trade-offs feel like moral issues, not like calculations.

The slow system can compute net outcomes, but the emotional slope is steep near the reference point. Small losses feel like big mistakes.

If you want to handle bad news and setbacks better, recognize the built-in exaggeration. The pain is real, but the mind often magnifies it, making cautious choices feel like the only safe ones.

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Thinking, Fast and Slow
Daniel Kahneman
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