CHAPTER 3 — Don’t Feel Their Pain, Label It: How to Create Trust with Tactical Empathy

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People don’t calm down because you tell them to. They calm down when they feel understood.

Tactical empathy means taking the other person’s perspective seriously—without absorbing their stress as your own. You listen for the feeling underneath the story, then label it: “It sounds like you’re under a lot of pressure.” “It seems like you’re worried about being blamed.” The label is not therapy. It’s a signal: you see what they’re protecting.

Labeling lowers intensity by pulling emotion into the open. It also invites correction. If you label wrong, they fix it—and in fixing it, they reveal more than they planned.

An accusation audit helps: name negatives they might think about you before they throw them. You remove the shot.

Once emotion is visible, stop chasing “yes” and learn why “no” is useful.

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Never Split the Difference
Chris Voss
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