Risk rarely feels statistical. It feels emotional. If a hazard is vivid, frightening, or easy to picture, it will feel more likely and more urgent.
Availability blends with affect: the mind asks, “How do I feel about it?” and uses that feeling as a shortcut for probability and severity.
This explains why some dangers dominate attention while more common ones fade. Images, stories, and personal salience shape the mental landscape of risk.
The slow system can consult rates and expected values, but emotional availability keeps pulling judgment back toward what is imaginable and upsetting.
If you want calmer risk decisions, separate two questions: “How bad would it be?” and “How likely is it?” The mind tends to fuse them into one. That fusion misleads.