CHAPTER 11 — Unity 2: acting together

Get the full book on Amazon

As an Amazon Associate I earn from qualifying purchases.

Unity isn’t only an idea. It is often built through shared action.

When people move in coordination—working on the same task, pursuing the same goal, following the same rhythm—they start to experience alignment. The ‘we’ becomes felt, not argued.

That’s why small joint steps matter. A collaboration, a mutual choice, a shared ritual can create momentum. Once someone acts with you, they have evidence that you are on the same side, and that evidence carries more weight than a claim.

Acting together also reduces suspicion because it produces transparency: you can see how the other person behaves when incentives are real. In that sense, coordinated action is both bond and proof. It makes later requests feel like continuation, not a new transaction.

Want the full book?
Pre-Suasion: A Revolutionary Way to Influence and Persuade
As an Amazon Associate I earn from qualifying purchases.