CHAPTER 10 — Find the Black Swan: How to Create Breakthroughs by Revealing the Unknown Unknowns

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Negotiations rarely turn on the facts everyone shares. They turn on a hidden variable—the detail that changes what “possible” means.

A Black Swan is that hidden piece: a constraint, fear, desire, deadline, or internal dynamic the other side isn’t stating. You don’t find it by pushing harder. You find it by listening for seams: overreactions, careful word choices, contradictions, and shifts in tone.

Once you spot the seam, leverage appears. It might be what they need, what they fear losing, or what they must protect. You can’t use leverage you haven’t discovered.

So you mine the conversation for what’s unsaid, and you treat surprises as clues. Curiosity becomes the final tactic.

Keep looking for the Black Swan and you stop negotiating the surface—and start negotiating reality.

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Never Split the Difference
Chris Voss
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