The Power of Habit: Why We Do What We Do in Life and Business Charles Duhigg

Chapters

1. PROLOGUE — The Habit Cure — 1 min
   A sudden change looks like willpower, but it often starts as a pattern. The prologue follows a personal…
2. CHAPTER 1 — THE HABIT LOOP — 1 min
   Habits are not mysteries. They are shortcuts your brain builds to save effort. This chapter shows how a…
3. CHAPTER 2 — THE CRAVING BRAIN — 1 min
   Knowing the loop isn’t enough, because the loop is powered by craving. This chapter explains why new habits…
4. CHAPTER 3 — THE GOLDEN RULE OF HABIT CHANGE — 1 min
   Some habits refuse to die because the craving underneath them is still alive. This chapter offers a rule:…
5. CHAPTER 4 — KEYSTONE HABITS, OR THE BALLAD OF PAUL O’NEILL — 1 min
   Not all habits matter equally. Some are keystones: change one, and other changes cascade because the system reorganizes…
6. CHAPTER 5 — STARBUCKS AND THE HABIT OF SUCCESS — 1 min
   Willpower looks like a personality trait until you see it trained. This chapter shows how organizations can turn…
7. CHAPTER 6 — THE POWER OF A CRISIS — 1 min
   A crisis breaks routines, which makes it dangerous—and useful. This chapter argues that when habits collapse, new ones…
8. CHAPTER 7 — HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DO — 1 min
   Companies don’t need to read your mind. They only need to watch your habits. This chapter explores how…
9. CHAPTER 8 — SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTT — 1 min
   Movements look spontaneous from far away. Up close, they spread through social habits. This chapter explains how change…
10. CHAPTER 9 — THE NEUROLOGY OF FREE WILL — 1 min
    If habits can run without conscious choice, where does responsibility live? This chapter enters the moral territory: the…
11. APPENDIX — A Reader’s Guide to Using These Ideas — 1 min
    The appendix turns the book into a field manual. It offers a way to diagnose a habit without…
12. ACKNOWLEDGMENTS — The Power of Habit: Why We Do What We Do in Life and Business Charles Duhigg — 1 min
    The acknowledgments read like the hidden scaffolding behind the book: editors who sharpened structure, colleagues who challenged claims,…
13. A NOTE ON SOURCES — 1 min
    This note explains how the book was assembled: reporting, interviews, scientific papers, and case histories stitched into a…