Pre-Suasion: A Revolutionary Way to Influence and Persuade

Chapters

1. INTRODUCTION — Pre-suasion: an introduction — 1 min
   Persuasion doesn’t begin when you speak. It begins in the instant before you speak, when attention is already…
2. CHAPTER 1 — Privileged moments — 1 min
   Some moments are unusually ‘soft’—the mind is searching, uncertain, or freshly oriented, and a small cue can steer…
3. CHAPTER 2 — The importance of attention…is importance — 1 min
   Attention is not a spotlight that reveals importance. It often creates importance. When something captures the focus—your name,…
4. CHAPTER 3 — What’s focal is causal — 1 min
   When people explain why something happened, they usually point to what was most prominent in their awareness. Make…
5. CHAPTER 4 — Commanders of attention 1: the attractors — 1 min
   Some stimuli seize attention almost automatically. They don’t persuade by themselves; they open the gate. Attractors are the…
6. CHAPTER 5 — Commanders of attention 2: the magnetizers — 1 min
   Getting attention is one problem. Keeping it is another. Magnetizers are features that make attention stick: unanswered questions,…
7. CHAPTER 6 — The primacy of associations: I link, therefore I think — 1 min
   Before we ‘think’ in a deliberate way, we link. The mind connects the present cue to whatever sits…
8. CHAPTER 7 — Persuasive geographies: all the right places, all the right traces — 1 min
   Where a request is made can matter as much as what is requested. Places carry meaning. A room,…
9. CHAPTER 8 — The mechanics of pre-suasion: causes, constraints, and correctives — 1 min
   Pre-suasion works through simple mechanics: attention narrows, associations activate, and the mind uses what’s most available to build…
10. CHAPTER 9 — Six main roads to change: broad boulevards as smart shortcuts — 1 min
    Once attention is prepared, the message still needs a route into action. I’ve seen a small set of…
11. CHAPTER 10 — Unity 1: being together — 1 min
    Influence strengthens when people stop feeling like separate units and start feeling like members of the same ‘we.’…
12. CHAPTER 11 — Unity 2: acting together — 1 min
    Unity isn’t only an idea. It is often built through shared action. When people move in coordination—working on…
13. CHAPTER 12 — Ethical use: a pre-pre-suasive consideration — 1 min
    Influence tools are amplifiers. They don’t create value; they magnify what is already there. So the ethical question…
14. CHAPTER 13 — Post-suasion: aftereffects. — 1 min
    The moment after agreement is not the end. It is the start of what the person will remember.…
15. REFERENCES — 1 min
    References are the spine beneath the stories: experiments, papers, and data that anchor the claims in observable behavior.…
16. INDEX — Pre-Suasion: A Revolutionary Way to Influence and Persuade — 1 min
    An index turns influence into a tool you can retrieve under pressure. When you’re about to make a…
17. NOTES — Pre-Suasion: A Revolutionary Way to Influence and Persuade — 1 min
    Notes are where the argument slows down and shows its joints: extra findings, details, and clarifications that didn’t…