Persuasion doesn’t begin when you speak. It begins in the instant before you speak, when attention is already pointed somewhere and the mind is already leaning.
That leaning is the quiet advantage. If I can shape what you notice first—what feels relevant, urgent, or safe—then my later request rides a current that’s already moving, and resistance arrives late.
This is not hypnotic control. It’s ordinary psychology: our focus is narrow, and whatever fills that narrow beam starts to look like the cause, the truth, the priority.
Pre-suasion is the practice of arranging the moment so the right ideas are ‘in season’ before the message arrives. Once you see that, you start watching the doorway, not just the pitch. The setup is the unseen argument.