CHAPTER 1 — ‘If You Want to Gather Honey, Don’t Kick Over the Beehive’

When you criticize, you rarely change behavior. You change posture. People don’t accept blame; they defend identity. The moment they feel attacked, they start building a case against you.

Condemnation feels righteous, but it produces the opposite of cooperation: excuses, resentment, and quiet resistance. Even when someone is clearly wrong, they can still be completely convinced they’re justified.

If you want results, replace condemnation with curiosity. Ask what pressure, fear, or incentive produced the behavior. Then address the cause, not the person’s character.

Your goal is not to punish. It’s to solve. The “beehive” is pride: kick it, and you get stung. Approach gently, and you can actually get the honey—change that lasts without making an enemy.