CHAPTER 14 — Resist the Downward Pull of the Group

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The Law of Conformity

Groups create gravity. They reward agreement, punish deviation, and flatten nuance into slogans. The more you crave belonging, the more you will say what you don’t believe, ignore what you do see, and call it “loyalty.”

Conformity is seductive because it reduces anxiety. You no longer have to think alone. You can borrow the group’s certainty and feel protected by its numbers.

The cost is perception. Once you surrender independent judgment, you become easy to steer—by leaders, by peers, by the mood of the crowd. The disciplined person learns to participate without dissolving: to observe group dynamics, detect irrational contagion, and keep a private relationship with the truth.

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The Laws of Human Nature — Robert Greene.
Robert Greene • Penguin Random House
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