Groups often move as one because a leader, a voice, or a symbol holds them together. If you want the group to scatter, target the center.
Identify the shepherd: the person who coordinates, inspires, or focuses the crowd’s energy. Neutralize that center by discrediting, isolating, co-opting, or removing it, and the group loses direction. Without direction, factions form and morale drains.
Be precise. A clumsy strike creates a martyr and unites the flock. A clean strike creates confusion and drift. The goal is not drama. The goal is collapse of coordination.
Once the center is weakened, offer the followers a safe exit and many will take it. People prefer safety over loyalty when the leader looks vulnerable. Then you can negotiate with fragments instead of fighting a unified mass.
This law is about efficiency. Conflict with a crowd is expensive. Conflict with the source of cohesion is cheaper. Cut direction and energy disperses. The sheep scatter not because they stopped believing, but because they stopped receiving a clear signal.